Remove the customizable ring at the top of the holder. The serial number is etched directly onto the metal surface underneath the ring.
Beyond safety, the serial number is the gateway to warranty coverage and customer support. IQOS devices are electronic hardware with heating blades and batteries that can wear out or break. PMI offers a limited warranty on genuine devices, often providing a replacement or repair service. However, this service is strictly tied to the device’s serial number. If a consumer attempts to claim a warranty for a device that fails the serial number check—either because it is fake or because it was intended for a different market—the claim will be denied. This leaves the consumer with a broken device and no recourse, turning a potential savings on a cheaper unit into a financial loss.
Counterfeit devices lack rigorous quality control. Checking the code ensures you own a genuine Philip Morris International (PMI) product.
To verify your device, you must register it through official channels: How do I register my IQOS device?
: Remove the top cap to see the number above the heating chamber. How to Check and Verify Authenticity
IQOS serial numbers typically combine letters and digits; formats have varied across generations and regions. They encode manufacturing details such as factory code, production line, and date range, though the exact encoding is proprietary to PMI. Commonly, a serial appears on the device itself (under the cap or inside the holder compartment), the retail box, and in some cases printed on supplied documentation.
Confirming your device is a genuine Philip Morris International (PMI) product, not a dangerous counterfeit.
Download the official IQOS App on your smartphone or desktop.
Disclaimer: Warranty terms, registration processes, and support services may vary by country. Always refer to your local IQOS website for the most accurate and up‑to‑date information relevant to your region.
Confirms your device is a genuine Philip Morris International (PMI) product, protecting you from dangerous counterfeits.